UM  > 工商管理學院
Exploration of the successful glocalization of ethnic food: a case of Korean food
Jinsoo Hwang1; Seongseop (Sam) Kim2; Ja Young (Jacey) Choe3; Chang-Ho Chung1
2018-12-10
Source PublicationINTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT
ISSN0959-6119
Volume30Issue:12Pages:3656-3676
Abstract

Purpose – This study aims to investigate the potential for successful glocalization of ethnic Korean food through the exploration of the reasons for preferring Korean food, the success factors for a Korean restaurant and the factors affecting the outcome variables of customer satisfaction, revisit intentions and changing the image of Korea.

Design/methodology/approach – A total of 265 Korean restaurant customers in the USA were collected.

Findings – Among the respondents’ reasons for their food preferences, the novel and diverse factor was found to significantly influence customer satisfaction, revisit intentions and Korea’s image. The “sociocultural” factor was found to positively influence customer satisfaction and Korea’s image.

Originality/value – This study delved into an example of glocalization of a national food. The findings provide conceptual and practical implications that the extant ethnic restaurant literature has not elucidated.

KeywordKorean Glocalization
DOIhttps://doi.org/10.1108/IJCHM-07-2017-0452
URLView the original
Indexed BySSCI
Language英语
WOS Research AreaSocial Sciences - Other Topics ; Business & Economics
WOS SubjectHospitality, Leisure, Sport & Tourism ; Management
WOS IDWOS:000450786100007
PublisherEMERALD GROUP PUBLISHING LTD
Fulltext Access
Citation statistics
Cited Times [WOS]:6   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorJa Young (Jacey) Choe
Affiliation1.Sejong University, Seoul, Republic of Korea
2.School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong
3.Faculty of Business Administration, University of Macau, Macao, Macao
Corresponding Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Jinsoo Hwang,Seongseop ,Ja Young ,et al. Exploration of the successful glocalization of ethnic food: a case of Korean food[J]. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT,2018,30(12):3656-3676.
APA Jinsoo Hwang,Seongseop ,Ja Young ,&Chang-Ho Chung.(2018).Exploration of the successful glocalization of ethnic food: a case of Korean food.INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT,30(12),3656-3676.
MLA Jinsoo Hwang,et al."Exploration of the successful glocalization of ethnic food: a case of Korean food".INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT 30.12(2018):3656-3676.
Files in This Item:
There are no files associated with this item.
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Jinsoo Hwang]'s Articles
[Seongseop (Sam) Kim]'s Articles
[Ja Young (Jacey) Choe]'s Articles
Baidu academic
Similar articles in Baidu academic
[Jinsoo Hwang]'s Articles
[Seongseop (Sam) Kim]'s Articles
[Ja Young (Jacey) Choe]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Jinsoo Hwang]'s Articles
[Seongseop (Sam) Kim]'s Articles
[Ja Young (Jacey) Choe]'s Articles
Terms of Use
No data!
Social Bookmark/Share
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.