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浅谈中药国际市场拓展之差异化策略
倪静云; 卞鹰; 王一涛
2005-05
Source Publication中国现代中药 = Modern Chinese Medicine
ISSN1673-4890
Volume7Issue:5Pages:31-34
Abstract

拓展中药国际市场,对发展我国医药产业具有重要的战略意义,但是中药的国际市场现状却不容乐观。 根据中西医药理论体系的差异,针对中药国际市场拓展的主要障碍,本文应用差异化策略从中药研发、市场定位、 目标市场选择、质量控制标准构建四个方面进行了初探。

Keyword中药 国际化 差异化策略
DOIhttp://www.doi.org/10.13313/j.issn.1673-4890.2005.05.013
Language中文
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Document TypeJournal article
CollectionInstitute of Chinese Medical Sciences
Affiliation澳门大学 中华医药研究所,澳门
Recommended Citation
GB/T 7714
倪静云,卞鹰,王一涛. 浅谈中药国际市场拓展之差异化策略[J]. 中国现代中药 = Modern Chinese Medicine,2005,7(5):31-34.
APA 倪静云,卞鹰,&王一涛.(2005).浅谈中药国际市场拓展之差异化策略.中国现代中药 = Modern Chinese Medicine,7(5),31-34.
MLA 倪静云,et al."浅谈中药国际市场拓展之差异化策略".中国现代中药 = Modern Chinese Medicine 7.5(2005):31-34.
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